Sunday, November 1, 2009

Thought that Makes or Breaks:

Differences in Life are really made when one wears on a smart approach in solving a problem through the THINKING CAP. Great thoughts which are hidden within oneself would improve ones work-life in the best approachable way and this is exactly the objective of my article. I feel that many data are needed to be analyzed so that we would all push our thoughts to actions.

Let’s start with our much known business guru “Late. Dirubhai Ambani” … We all would know it was his thoughts that made him build an entire empire and made him stand out of the normal crowd.
GOOGLE and TALLY are one among the tycoons that have also made huge differences with just a single thought, well actually GOOGLE is a mediator between the sector of people who provides information and another who seeks information with a catchy word FREE. As a result, GOOGLE now stands as the top Internet advertising search engine. Coming to TALLY, company worked with low pricing model to go in mass to beat the competition. TALLY grabbed a big market share by providing their product at the lowest price and made it accessible to even the smallest business user.

The present Economic malaise seems to have made people work smarter & think differently to grab the billion deal opportunities in the most happening sectors like KPO, ITES, IT, Telecom, Education but thought is the fuel to drive the things.
Thought pops only when problems or opportunity arises and plays a very important catalyst for Success or Failure and gateway to the future.

Its easy to say THINK OUT OF THE BOX, so will stop being philosophical and will justify with facts what out of the box thinking will do for business.

1 .Tutor Vista founded by Krishnan Ganesh , a very well known serial entrepreneur who early founded Customer Asset which was later acquired by ICICI. During Mr. Ganesh’s tenure with Customer Asset , had three main challenges Transportation, Quality of Food and huge capital expenditure, then came the exercise that’s “ THINKING OUT OF THE BOX” of creating virtual business that formed Tutor Vista, a personalized 24 online tutoring service for U.S and U.K Market. A brilliant thought and a big revenue deal…!!! Today Tutor Vista is the major source of knowledge for students in U.S and U.K and it employees more than 600 plus highly qualified teachers.

2. Dainik Bhaskar is the No.1 daily subscribed local newspaper on first day of launch by its radical innovative and risk taking strategy. Strange..! But what’s the OUT OF THE BOX THINKING they did…??? Then here we go… they built a team of well trained 700 surveyors who approached individual consumers to take the inputs to customize their newspapers with public preferences … They customized and developed it on the feedbacks and demands gained from approaches whom they have built a strong relationship and convinced them to subscribe. Today they are ranking top 25 dailies in the world. Bhaskar has a collective circulation of approximately 4.4 million across its titles –Dainik Bhaskar, Divya Bhaskar, Saurashtra Samachar, Prabhat kiran, Business Bhaskar,DB Star and DNA.

3. Essar Group a steel congolometer, they diversified into IT, KPO, ITES business named Aegis Ltd. Diversification was their out of the box thought that made a commodity steel business that resulted to be a billion-dollar enterprise with over 35,000 employees and offices over 32 global locations.

One should develop school of Thought among our self its really comes handy when we sense a problem. Since thought can be mimicked.
As a famous saying by William Shakespeare goes “Some men are born great, some achieve greatness and some have greatness thrust upon them”
Philosophy Right..?? No, instead it’s a Thought..!